Print Advertising for Animal Shelter
I worked as the Digital Content Coordinator for Humane Animal Welfare Society and created most of their print and web design collaterals. I worked off of a branding guide that I created based on existing brand colors and logo.
During my time at HAWS, I tailored their design presence to a more fresh and modern feel compared to what was previously being used and served as their photographer, graphic designer, and social media coordinator.
I was given a prompt to create a clean, professional letter design to send to solicit estate donors. My client wanted the letter to feel more professional than their normal design guidelines, while still feeling cohesive to the brand.
I was tasked with updating the clients flyers for their monthly community "cat pedicure" event. The previous flyer was really cluttered with unnecessary information and was not in line with the branding guide I created. I came up with this design, prioritizing easy to read information
that gets straight to the point.
I created this flyer as a quick way to advertise the client's birthday party packages. They weren't seeing the sign up numbers they wanted and this was one of the solutions we came up with for advertising.
Similarly to the birthday party flyer, this was a quick design I put together to advertise the education program's summer camp. They weren't seeing the sign up numbers for this either so we came up with several ways to advertise, including this flyer.
The client asked for a flyer design they could hang off of their booth at a local baseball game that would announce the raffle they were running.
