Zuno Fruit Tea Brand Identity
The brief for this project can be found at Briefbox.me. The goal was to create a brand identity for a fruit tea brand, Zuno, that is aiming to tap into the young, hip audience that doesn't normally reach for fruit teas.
I initially did some research into trends that are popular with a young crowd and came up with the idea to do a play on the 90s. I created a pattern design and color palette that have a 90s feel with a fresh feel to them.