Zuno Fruit Tea Brand Identity
The brief for this project can be found at Briefbox.me. The goal was to create a brand identity for a fruit tea brand, Zuno, that is aiming to tap into the young, hip audience that doesn't normally reach for fruit teas.
![](https://cdn.myportfolio.com/579f3a0b-21fb-47f0-84fe-9dc882d6737e/5f091463-e2e4-4111-b239-635a32ecb7ce_rw_1920.jpg?h=47d27f030cfde42104677908bd14d2ab)
![](https://cdn.myportfolio.com/579f3a0b-21fb-47f0-84fe-9dc882d6737e/65f9c790-61d1-4775-be65-5f0f53f09340_rw_1920.jpg?h=7027591372ce0969f6f5f264a34ad910)
I initially did some research into trends that are popular with a young crowd and came up with the idea to do a play on the 90s. I created a pattern design and color palette that have a 90s feel with a fresh feel to them.
![](https://cdn.myportfolio.com/579f3a0b-21fb-47f0-84fe-9dc882d6737e/977346fe-55f2-4e98-90ac-002bc136d8bd_rw_3840.jpg?h=bb9f9878f5aff9bad2ca0d3474394556)
![](https://cdn.myportfolio.com/579f3a0b-21fb-47f0-84fe-9dc882d6737e/b279f924-01b7-4b33-af80-beb6769a16bf_rw_1920.jpg?h=5ab3aebcf22ca5881860ab70ed02f6dc)
![](https://cdn.myportfolio.com/579f3a0b-21fb-47f0-84fe-9dc882d6737e/898e5edb-c32e-474b-b887-1e0fe2236c93_rw_1920.jpg?h=5d9603aff3cc2a3ca4aa644978b8cb45)
![](https://cdn.myportfolio.com/579f3a0b-21fb-47f0-84fe-9dc882d6737e/09c92213-3289-4475-9eba-db4df7b0ca42_rw_1920.jpg?h=bada5d0bafbf7d98e41b34da3fee803e)
![](https://cdn.myportfolio.com/579f3a0b-21fb-47f0-84fe-9dc882d6737e/6cc64c26-fca0-4d46-9039-dd1954de1ee8_rw_1920.jpg?h=e408ccf7dddf3e0d5f9e0261bb165d50)